SEO for Tradies in Melbourne
SEO for tradies in Melbourne is really one question: do you show up in the map pack for the suburbs you work in? We move that number by fixing the signal it actually runs on, your reviews.
Nobody scrolls to page two for a blocked drain.
Trades work is urgent. Someone searches, looks at the three businesses in the map pack, and calls one of them. That is the whole decision.
Which means the usual SEO advice, blog posts and keyword density, solves a problem you do not have. You need to be one of those three in the suburbs you service.
The map pack is decided largely by proximity, prominence and relevance. Proximity you cannot change. Prominence is mostly your reviews, how many, how recent, and whether you reply.
A Knoxfield mowing business on 44 reviews at 5.0.
Fox Mowing competes against franchise operators across Melbourne's eastern suburbs with a fraction of their marketing budget.
Every completed job triggers a request. Every review gets answered. That is the entire mechanism, and it is enough.
Reviews that get removed cost you twice.
Google strips reviews it decides were collected the wrong way. Review stations at the counter, bulk requests sent to a list, and gating (only asking the customers who say they are happy) all put your profile at risk.
When those reviews disappear you lose them and the ranking they were holding up, and the work that earned them is gone with it.
A personal text sent to one customer after their job is individual, timely and genuine. That is why we build the whole system around SMS rather than kiosks or bulk sends.
Find out which suburbs you are missing.
We will run a geo grid scan across your service area and show you the map pack position suburb by suburb. Free, no obligation.
Want the full picture? Google Review Management in Melbourne.