RepuLoop Terms of Service
Last updated: 1 June 2026
These Terms of Service ("Terms") govern the supply of services by Abovo Advertising Pty Ltd (ABN 13 691 731 325) trading as RepuLoop ("RepuLoop", "we", "us", "our") to you, the business subscribing to our services ("you", "your", the "Client").
By subscribing to RepuLoop, completing payment, or using our services, you agree to these Terms. If you are agreeing on behalf of a business, you confirm you are authorised to bind that business to these Terms.
1. The Service
RepuLoop provides review generation and online reputation management services for local businesses. This includes setting up and operating automated review and feedback request messages sent to your customers on your behalf, monitoring and assisting with responses to reviews, and related reporting.
To deliver the service, RepuLoop connects to and processes data from the platforms you use to run your business and manage your customers (for example, your booking, scheduling, or customer management software). You are responsible for granting and maintaining that access.
The exact features included depend on the plan you subscribe to and any specifics agreed with you in writing during onboarding.
2. Setup, Fees and Billing
A one-time setup fee of AUD $500 applies at the start of your engagement. Following setup, the service is charged at AUD $300 per month per business location, unless a different amount is agreed with you in writing.
Fees are billed in advance through our payment processor, Stripe, using the payment method you provide. By subscribing you authorise us to charge the setup fee and recurring monthly fees to that payment method until you cancel.
The setup fee is non-refundable once setup work has commenced. Monthly fees are non-refundable, including for partial months.
All fees are exclusive of any applicable taxes, which will be added where required.
3. Term and Cancellation
Your subscription begins on the date of your first payment and continues on a rolling month-to-month basis.
You may cancel at any time by emailing admin@abovoadvertising.com or, where enabled, through the Stripe customer portal. To avoid being charged for the next month, you must cancel at least 14 days before your next billing date.
Cancellation takes effect at the end of your current paid billing period. You retain access to the service until the end of that period. We do not provide pro-rata refunds for the remainder of a billing period.
On cancellation or termination, we will stop sending messages on your behalf, cease processing your customer data for the service, and within 30 days delete or return the customer data we hold for you, except where we are required to retain it by law.
We may suspend or terminate the service immediately if you fail to pay, breach these Terms, or use the service in a way that is unlawful or that risks our access to a third-party platform being revoked.
4. Your Responsibilities and Warranties
This section is important. The service depends on you having the right to provide us with your customer data and to have those customers contacted.
You authorise RepuLoop to access, collect, and process the personal information of your customers (including names, contact numbers, email addresses, and visit or booking details), including by connecting to your third-party platforms, for the sole purpose of sending review and feedback requests and providing the service to you.
You warrant and agree that:
- You are the owner or controller of the customer data you make available to us, and you are authorised to provide it to us and to instruct us to use it for this purpose.
- You have a lawful basis to contact your customers for feedback and review requests, and you have made any disclosures and obtained any consents required under the privacy and electronic messaging laws that apply to you and your customers.
- The customer data you provide is accurate and current to the best of your knowledge.
- You will not instruct us to send marketing or promotional content under the guise of a feedback request, and you accept that our standard messages are limited to review and feedback requests.
- You will comply with all laws that apply to your business and your communications with your customers.
You acknowledge that you are the party that collects your customers' information and decides how it is used, and that RepuLoop acts only on your instructions in providing the service.
5. Data Protection and Privacy
Roles.In respect of your customers' personal information, you are the data controller (or, where applicable, the data user) and RepuLoop is your data processor. We process that information only to provide the service to you and only in accordance with your instructions and these Terms.
Purpose limitation.We will not use your customers' personal information for any purpose other than delivering the service to you. We will not sell it, and we will not use it for our own marketing.
Security. We take reasonable technical and organisational measures to protect the personal information we process against unauthorised access, loss, or misuse.
Retention. We retain customer data only for as long as needed to provide the service, and we handle it in line with the requirements of the third-party platforms we connect to, including any restrictions those platforms place on storing or caching their data.
Subprocessors. We use trusted third-party providers to operate the service (for example, automation, hosting, messaging, and payment providers). These providers process data on our behalf under their own terms, and we remain responsible for their handling of the data for the service.
Third-party platforms. Platforms such as your booking software, messaging gateways, and review platforms are operated by third parties under their own terms and privacy policies. We are not responsible for those platforms' practices, availability, or changes to their services or terms.
Your customers' rights. Where one of your customers contacts us directly about their personal information, we will refer them to you as the controller, and we will assist you in responding as reasonably required.
6. Messaging and Compliance
Messages we send on your behalf are review and feedback requests sent from your business identity. We include an opt-out mechanism, and we will honour opt-out requests.
You are responsible for ensuring that contacting your customers in this way is permitted under the laws applicable to you, including ensuring the necessary disclosures or consents are in place at the point you collect your customers' information. We will reasonably cooperate with you to keep the messaging compliant, but the lawful basis to contact your customers rests with you.
7. No Guarantee of Results
RepuLoop helps you generate and manage reviews, but we do not control whether your customers leave reviews, what they say, or how third-party platforms display or rank them. We do not guarantee any particular number of reviews, rating, ranking, or business outcome. The service is provided on a reasonable-efforts basis.
8. Limitation of Liability
To the maximum extent permitted by law, the service is provided "as is", and we exclude all implied warranties.
We are not liable for any indirect, incidental, special, or consequential loss, or for loss of profits, revenue, data, or goodwill.
Our total liability to you in connection with the service is limited to the total fees you paid to us in the 3 months immediately before the event giving rise to the claim.
Nothing in these Terms excludes or limits any rights or guarantees you have under applicable law that cannot lawfully be excluded.
9. Indemnity
You agree to indemnify and hold RepuLoop harmless from any claims, losses, penalties, or costs (including reasonable legal costs) arising from or connected to:
- Your breach of the warranties in Section 4, including contacting your customers without a lawful basis or required disclosures.
- The accuracy or lawfulness of the customer data you provide to us.
- Your breach of these Terms or of any law applicable to your business.
10. Confidentiality
Each party will keep confidential the non-public information it receives from the other in connection with the service, and will use it only to perform or receive the service. This does not apply to information that is public, independently known, or required to be disclosed by law.
11. Intellectual Property
We retain all rights in our systems, templates, processes, and materials used to provide the service. You retain all rights in your business data and customer data. We may use your business name and logo to identify you as a client, including in case studies, unless you tell us in writing not to.
12. Changes to These Terms
We may update these Terms from time to time. The current version is always available at https://repuloop.co/terms-of-service. Material changes will take effect when posted, and your continued use of the service after that constitutes acceptance. If you do not agree to a change, your remedy is to cancel.
13. Governing Law
These Terms are governed by the laws of Victoria, Australia, and the courts of that jurisdiction have non-exclusive jurisdiction over any dispute.
14. Contact
Abovo Advertising Pty Ltd (ABN 13 691 731 325) trading as RepuLoop