The Dental Studio at Molonglo
Wright, ACT·★ 4.9
The situation
A two-year-old family dental clinic in Wright, ACT with a solid reputation but a slow, manual review process. Staff triggered requests by hand, one patient at a time, with no tracking. After two years they sat at 138 reviews, growing in fits and starts.
The challenge
An established competitor, open since 2019, had built 440+ reviews and dominated local search. Closing that gap manually would take years.
What we did
Rather than only chasing new patients, we activated the asset they already had: their dormant past-patient list. We ran a controlled reactivation campaign, drip-sending requests at a steady, deliberate pace so the profile grew naturally rather than in a suspicious spike. Every request linked straight to their Google Business Profile.
The results
In roughly ten weeks the clinic went from 138 to 221 reviews while holding 4.9 stars, comfortably out-pacing the established competitor over the same window.
Top three, ahead of far bigger practices
On the local-grid scan for 'dentist near me', The Dental Studio ranks in the top three, a 53 percent share of local voice. It sits ahead of practices carrying three to four times its reviews: one has around 800, another 869, and both sit near the bottom of the grid. The only practice clearly ahead is Molonglo Dental Surgery, the long-established leader it set out to chase. The Studio has leapfrogged much bigger names to sit right behind it.
Where it's heading
The reactivation campaign is ongoing, with the goal of overtaking that long-established market leader on total reviews. Volume alone isn't the barrier: the Studio already outranks practices with far more reviews, so every fresh, named review narrows the last gap.
“The review system you've created is good, and the reactivation campaign made a big difference.”Bhanu, The Dental Studio at Molonglo