Kindest Cut Arborist
Tuart Hill, WA·★ 4.9
The situation
Lucas runs Kindest Cut as a sole operator in Perth, doing tree removal and pruning. At the start of the year the business was in trouble. He was low on his own clients and leaning heavily on subcontracting to stay busy. As a one-person outfit he was up against companies that had been in the industry for years, and on Google he was well behind them on reviews.
What we did
Every completed job now triggers a personalised review request automatically. It opened his mind to an automation he says he did not even know existed. No chasing, no admin. Paired with a couple of fresh photos on the profile each week, it kept the profile active on the exact signals Google rewards.
The results
He went from 11 to 59 reviews, all five-star, and overtook a string of established rivals. The phone keeps ringing, and clients tell him directly that they chose Kindest Cut because of the reviews. It came at a moment when he was not that busy, and now he is.
Holding its own against the giants
On the local-grid scan for 'arborist near me', a one-man operation with a few dozen reviews is competing head to head with the biggest tree firms in Perth. Kindest Cut shows up across all 49 points on the grid and matches the share of local voice of Lumberjacks WA, a firm with more than 800 reviews. Where it appears, its average rank is stronger than competitors carrying 169 and 245 reviews. Review count clearly isn't the whole game, and the gap keeps closing as fresh five-star reviews stack up.
Where it's heading
The system levels the playing field. A one-person operation now stands next to crews many times its size in local search, wins the work to match, and climbs a little further with every job.
“We were in trouble at the start of the year. Now the phone keeps ringing. Clients come in impressed by our reviews, and we're winning new work off the back of it.”Lucas, Kindest Cut Arborist